White House launches anti-opioid ad campaign aimed at youth

The White House recently launched a series of advertisements that warn young people about the risks of opioids. The ad campaign features the true stories of young people who have dealt with addiction.

The White House recently launched a series of advertisements that warn young people about the risks of opioids. The ad campaign features the true stories of young people who have dealt with addiction. "Our goal is to show young Americans the dangers of misusing opioids and how quickly one can become addicted to opioids—as short as 5 days—also the extreme lengths to which one can go to feed this addiction," said White House counselor Kellyanne Conway. The ads—to be aired on digital and social media platforms and on television—will show graphic, real-life examples of how young people furthered their addictions, such as self-inflicting a broken arm in order to obtain access to analgesics. According to CDC, drug overdose deaths involving opioids increased to about 46,000 for the 12-month period that ended in October 2017, which is about a 15% increase from October 2016.