Hy-Vee opens first HealthMarket location

Grocery retailer Hy-Vee has unveiled its first HealthMarket concept store in West Des Moines, IA, where the company is headquartered. The 15,700-square-foot store hopes to cater to people seeking to commit to a healthier lifestyle.

Grocery retailer Hy-Vee has unveiled its first HealthMarket concept store in West Des Moines, IA, where the company is headquartered. The 15,700-square-foot store hopes to cater to people seeking to commit to a healthier lifestyle. The store features a pharmacy, clinic, consultations with a dietitian, a hearing aid department, and a sports nutrition department featuring supplements, protein powders, and nutrition bars. A variety of probiotic and homeopathic products are also offered in the store, and shoppers can use a fitness studio operated by Orangetheory Fitness, a Hy-Vee partner since 2017. Randy Edeker, Hy-Vee's chairman and CEO, says the company has planned more HealthMarket store in the Kansas City area and in Madison, WI. He says the store's relatively small product offering is complemented by a pickup destination for shoppers who can order from the retailer's Aisles Online e-commerce platform.