FDA Commissioner Gottlieb on preventing youth access to flavored tobacco products

FDA on Wednesday proposed to end current compliance policy as it applies to flavored electronic nicotine delivery system (ENDS) products such as electronic cigarettes, and prioritize enforcement of such products offered for sale in ways that pose a greater risk for minors to access these tobacco products.

FDA on Wednesday proposed to end current compliance policy as it applies to flavored electronic nicotine delivery system (ENDS) products such as electronic cigarettes, and prioritize enforcement of such products offered for sale in ways that pose a greater risk for minors to access these tobacco products. In addition, FDA expects manufacturers of all flavored ENDS products that remain on the market under these new conditions to submit premarket applications to the agency by August 8, 2021. This application date is 1 year earlier than the agency previously proposed. FDA Commissioner Scott Gottlieb says nicotine is at the center of the agency's regulatory efforts. "The epidemic-level rise in youth e-cigarette use has prompted a series of escalating actions by FDA in both enforcement and public education," says Gottlieb. "It has also required us to take a critical look at our policies and regulatory priorities." FDA also proposed to prioritize enforcement of unauthorized ENDS products that are targeted to minors or likely to promote use of ENDS by minors. Additionally, this summer, the agency will unveil the first television advertisement aimed at educating children about the risks of e-cigarettes.