CVS Pharmacy to drive in-store engagement with digital platform

Toshiba Global Commerce Solutions and CVS Pharmacy are partnering to expand the health care company's in-store digital experiences. Toshiba's TCx Elevate is a thin client platform that supports consumer self-scanning experiences and visual tools that can be used across store departments, including pharmacy.

Toshiba Global Commerce Solutions and CVS Pharmacy are partnering to expand the health care company's in-store digital experiences. Toshiba's TCx Elevate is a thin client platform that supports consumer self-scanning experiences and visual tools that can be used across store departments, including pharmacy. The new digital commerce platform will also help CVS Pharmacy integrate and improve its commerce infrastructure without having to modify the primary business logic or process. This includes merging disparate applications, use cases, and point of sale-related engagement. Additionally, the solution will enable CVS to collect actionable insights needed to facilitate checkout and help the company's "commitment to enhance the customer experience through continuous innovation," says Ray Auger, senior vice president, retail systems, CVS Health.