3 tips to get your pharmacy ready for cold and influenza season

There are three main ways that pharmacies, specifically those located within retail locations, can build loyalty with shoppers during the cold and influenza season. First, in-store pharmacies should utilize the entire store and encourage customers to speak to the pharmacist.

There are three main ways that pharmacies, specifically those located within retail locations, can build loyalty with shoppers during the cold and influenza season. First, in-store pharmacies should utilize the entire store and encourage customers to speak to the pharmacist. For example, cashiers at a grocery store should remind shoppers that the pharmacy provides the influenza vaccine. Second, pharmacists should step out from behind the counter and into the aisles. When shoppers see a pharmacist out in the store, such as by the OTC medicines, they feel more comfortable asking questions. This allows pharmacists to engage shoppers and provide guidance on overall care. Lastly, pharmacists should practice good customer service skills by helping patients find everything they need and directing customers to other locations in the store where they can purchase supplemental items that will support them in their recovery. Using these tips during cold and influenza season will encourage customers to visit the in-store pharmacy for ongoing care.